ARMY gathered to sip cocktails and take photos, creating a K-pop–meets–mixology celebration.

Itaewon Pop-Up in Seoul

IGIN emphasizes local craftsmanship, crafted with domestic rice and apples, positioning Jin as a true ambassador of Korean artisanal liquor.

Korean Business Press

Fans lined up to experience IGIN firsthand, showing how quickly the brand is expanding its footprint overseas.

Tokyo Pop-Up in Shibuya

Some local reports mentioned labeling disputes about ingredient sourcing, sparking a government review. Far from diminishing interest, this made the launch even more headline-worthy.

Controversy Adds Depth